Japan is one of the safest countries in the world, but behind closed doors excessive drinking has led to a rise in domestic violence. To address the issue, Yaocho, a well established bar chain in Tokyo, started a campaign encouraging responsible drinking that addressed this issue in the most crucial moment: the drinking moment.
Links: The Telegraph, Daily Mail, Huffington Post, Adweek, Campaign Brief, Taxi, PSFK, Brazilian Creative Club, Meio e Menssagem, Adevee, Interactivity, Elite Daily, Ads of the World, Coloribus, El Sol, La Nación.
Copywriting & Creative Direction.
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