The new FIFA 15 brought a level of realism never seen before. To launch it in Japan, we decided to take things further and blur the lines between the real and virtual world. If gamers play, feel and score like it's the real sport, why not bring their own goal celebrations into the game?
With the help of Japanese football star Makoto Hasebe, we invited people from all over Japan to our filming booths to try the game and express their own unique goal scoring celebration. We found thousands: from cute to ridiculous, from acrobatic to epic, we got them all. A million page views and votes later, we had a unique goal celebration to rival the best. We called it the Japanese Windmill, and it will be immortalized in the japanese edition of FIFA 16 as Hasebe's in-game celebration.
Promotional video #1.
Promotional video #2.
Results video.
Event.
Copywriting & Creative Direction.
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