Hi, Lynda!
I put this page together for you to see a bit of a compilation of the cause-related work I’ve done in my career. From work for sustainable brands to encourage people to vote, drink responsibly, or donate their organs, you’ll see the pieces of work I’m the proudest of compiled here. They’re all scattered in my book, but you can see them here together. I hope you enjoy the work as much as I enjoyed making it.
Aveda “Know What You’re Made Of” (2018)
Manifesto.
Billboards.
Social.
Citizen L “Driven by Nature” (2016).
Since its inception in 2016, Citizen L has pursued approaches that incorporate sustainably produced and environmentally friendlier processes and materials in the lineup since 2016. These include ethically obtained materials and commitments to people and society worldwide, as well as the introduction of Eco-Drive 1 power source that uses light to power watches and does not require battery replacement. While living in Japan, I led the launch of the Citizen L series.
Yaocho Violent Coasters (2016).
One Show 2X Merit. Featured in The Telegraph, Daily Mail, Huffington Post, Adweek, Campaign.Japan is one of the safest countries in the world, but behind closed doors excessive drinking has led to a rise in domestic violence. To address the issue, Yaocho, a well established bar chain in Tokyo, started a campaign encouraging responsible drinking that addressed this issue in the most crucial moment: the drinking moment.
VoteEarlyDay.org “Sick of it Day” (2020).
Before the 2020 election, we partnered with VoteEarlyDay.org, a movement of nonprofits, businesses, election administrators, and creatives working to ensure that all Americans know their options to vote early, to launch a new campaign, titled “sick OF IT day.” The campaign consists of posters, digital, social media, and out of home ads which are being distributed across the IPG network.
The initiative plays with the concept of taking a sick day off from work and encourages people to vote early by taking a "sick OF IT day," a twist on the common term to raise an important point in order to vote early.
Mount Fuji Rubbish Billboards (2016).
Cannes Lions Shortlist, One Show Merit, London International Awards 4X Bronze.Mount Fuji is the most iconic symbol of Japan, but it is a little known fact that tons of rubbish is illegally dumped on it every year. To create awareness of this issue, we created a series of billboards that framed the beauty of Mount Fuji with the problem afflicting it.
EMMA Organ Donation (2016).
EMMA (The Ethnic Multicultural Media Academy) has striven since 1997 to promote equality, social responsibility and universal human rights. In its latest campaign, they asked us to encourage people to become organ donors. With a very simple idea, we turned a series of beautiful pictures of human bodies into the simplest of the coupons, helping people declare, very plainly but very powerfully, what’s the destiny they want for their organs.
Adot “Words Kill Wars” (2015).
Featured in Creativity.Adot targets young opinion leaders, people who will shape the future and challenge the status quo. Adot campaigns on social issues, everything from anti-war, poverty, racism, civil rights and big government. They challenge pre-conceived ideas around these issues and ask us to take a closer look.
In this print and poster campaign, Adot set out to remind Ukraine and Russia that dialogue is always preferable to war. This message is compellingly depicted through the juxtaposition of two different choice of weapons, one violent, the other peaceful, and stating that the latter should always trump the former.
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