Back in 2011, vending machines have not yet become the most over-used gimmick in advertising, so we went for it. As in Buenos Aires temperatures rise up to 40 degrees celsius during Christmas, we thought that the only place Santa could survive was inside a Coke vending machine.
The activation went viral on You Tube, hitting more than five million views in only one week, becoming Coca-Cola's all-time most viewed video worldwide at the time.
Copywriting & Creative Direction.
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