NFL “Inside these Lines” Super Bowl LI.
Clio Bronze.A brilliant strategist from Translation explained to me, a newly arrived foreigner, that the country was more divided than ever in the wake of Trump's election. Yet on the gridiron, he told me people would come together, no matter where they came from. He wished America could be like that. So after 30 minutes of explanation, I asked him: So what you're trying to say is "Why can't America be more like football?".
60” Spot.
Social.
Print.
PR.
Then, more than seven months after the spot was aired, Trump decided to take on NFL players who kneeled during the National Anthem as a form of protest of racial injustice in the United States.
The NFL responded by deciding to re-air the spot during NBC’s “Sunday Night Football” telecast. So our spot was on the news on more time. Thank you, Donald.
Creative Direction.
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