In Tokyo, Ogilvy & Mather has a unique tool to recruit interns: their own creative school. Every year they invite students from all over Japan to apply and attend lessons during a ten week period. To communicate the new academic year of the Ogilvy Creative School in Tokyo, we created a series of posters that showed youngsters "blowing their creative brains out" with their hands, creating the most artistic splatters on the wall. The line read “Ogilvy Creative School. Let it all out.”
We teamed up with some of the best artists in Japan to make the posters and placed them in all the major education institutions in the country.
Links: Adweek, Taxi, Ads of the World.
Copywriting, Art & Creative Direction.
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