Realtor.com “Home”
Since we started working with the brand, we aimed to own the concept of “home”, and bring a very much needed dose of reality to the category. And during these COVID-19 times, the idea of “home” changed in ways we would have never imagined. So almost immediately we decided to drop a "mini-festo" in newspapers around the country, to bring some comfort and solace to our customers.
Realtor.com’s "mini-festo" advertisement appeared in the print editions of The Wall Street Journal, then followed in papers in its key employee hubs, such as Los Angeles Times, the Austin American-Statesman and San Jose Mercury News.
A week later, we took the work to digital advertising on Hulu, YouTube and social media.
Copywriting & Creative Direction.
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