Yaocho “Sleeping Drunk Billboards”.
D&AD Graphite Pencil Winner, One Show Merit, London International Awards Silver and 2X Bronze.In Japan, workers tend to let their hair down on Friday with very surprising consequences: Drunk sleeping. In Tokyo, it's quite normal to find people passed out on the streets. I've always thought that this sight alone looked like a PSA campaign on its own. Maybe it just needed a headline.
PR.
Copywriting and Creative Direction.
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