Fila is recognized the wold over as one of the most iconic sportswear brands, immortalized by legends like Bjorn Born, Guillermo Vilas, Boris Becker, Alberto Tomba or Monica Seles. To launch their Heritage line, a streetwear collection inspired in their most classic designs, they came up with a very simple concept: “Sportslife”. Life is a sport, and the hardest game we will ever play.
Copywriting, Art & Creative Direction.
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