Adot targets young opinion leaders, people who will shape the future and challenge the status quo. Adot campaigns on social issues, everything from anti-war, poverty, racism, civil rights and big government. They challenge pre-conceived ideas around these issues and ask us to take a closer look.
In this print and poster campaign, Adot set out to remind Ukraine and Russia that dialogue is always preferable to war. This message is compellingly depicted through the juxtaposition of two different choice of weapons, one violent, the other peaceful, and stating that the latter should always trump the former.
The campaign captured a lot of attention, even generating a spoof ad.
Copywriting & Creative Direction.
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