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If you have little time, here’s a short bio in 10 facts.
- Global Executive Creative Director at Huge.
- Copywriter-based, Art Direction obsessed.
- +25 years of experience across three different continents.
- Managed and won multimillion-dollar accounts.
- Awarded in Cannes, D&AD, One Show, Clio, LIA, NYF, and even judged some of those.
- Part of the Advisory Board of the New York Festivals and the AME Awards.
- Lecturer at El Ojo de Iberoamérica, Creative Pool’s Connect London and MAS Industry Heroes.
- The biggest Federer fan ever. On a good day, my backhand rivals his (no joke).
- Speak Spanish, English, and Japanese (tsukoshi dake).
- My parents are pretty proud of me.
If you have more time, here’s the long one.
Creative Director, copywriter, photography enthusiast, tennis fanatic, frustrated guitar player, and sneaker freak, I started my career more than twenty-five years ago in Buenos Aires, Argentina.
Always curious about creativity in its many ways and forms, my journey took me through the most diverse fields such as television, radio, digital, political marketing, and even unemployment before finally settling into advertising. This +25-year-long journey became a 30-hour flight one as I moved to Japan, where I lived, worked, and missed Argentinian empanadas for four years. Eventually, my desperate need of going back to using a fork and knife, of knowing how to read and write again, and the inability to accurately calculate time differences led me to accept a job in the Big Apple (the city, not the brand).
My work has been awarded in some of the most important festivals in the world including Cannes, D&AD, Clio, One Show, Effie, and Spikes, and it has been featured in some of the most influential advertising publications, including reaching the cover of the prestigious Archive Magazine and being picked as one of Adage's Best 14 Outdoor Ads of 2014. My work has also been spoofed, criticized by many former bosses, and torn apart by aspiring creatives and former students in blogs around the world.
Passionate about teaching young professionals, I held a professor position at the Argentinian Advertising Association for more than six years, where I was loved and hated by students in equal measure (maybe 30/70). More recently, I've been invited as a lecturer at the MAS Industry Heroes series, Creative Pool's 2018 Connect London, and 2020 El Ojo de Iberoamerica.
I’ve judged advertising festivals, shared my thoughts in prestigious publications, and gave a lecture here and there. I’m part of the Advisory Board at The New York Festivals and the AME Awards. And as none of my friends believe this, I felt compelled to show some proof of it.
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