Content.
State Farm “Neighborhood Sessions feat. Dave Matthews Band”.
On May 7, 2016, Dave Matthews Band came back home for a spectacular 25th anniversary show in Charlottesville. This illuminating documentary from our State Farm Neighborhood Sessions series celebrates the anniversary by telling the band’s hometown story and sharing their passion for giving back.
Trailer.
Full Show.
SFNS#3 featuring Dave Matthews Band aired on TNT as a one-hour special on 9/11 and is still available at tntdrama.com
History Channel “Roots”.
HISTORY® premiered "Roots" on Memorial Day 2016, airing over four consecutive nights beginning Monday, May 30. The four-night, eight-hour event series developed by HISTORY, from A+E Studios, is a historical portrait of American slavery recounting the journey of one family and their will to survive and ultimately carry on their legacy despite hardship. Translation teamed up with HISTORY® to create a content campaign to inspire a conversation about how identity.
Roots began as Alex Haley’s journey to find own his identity and developed into a story of how identity extends beyond race. Of how identity is more than skin deep. To prove it, we teamed up with 23andMe, one of the leading personal genetic testing labs in the world, and invited cast and crew of the show to discover his own personal Roots through DNA testing.
LeVar Burton (Executive Producer - ‘Kunta Kinte’ in the original series) and Malachi Kirby (’Kunta Kinte’).
Anika Noni Rose (’Kizzy’). Korin D. Huggins (Executive Producer).
Mario Van Peebles (Director) and Mandela Van Peebles (’Noah’).
LeVar Burton (Executive Producer) and Mark Wolper (Executive Producer).
23andMe invited viewers to enter a sweepstakes that would allow them to discover their own roots through DNA testing and also win a once in a lifetime journey to the geographic region in their DNA make-up.
The campaign run on every media imaginable, including television, outdoor, print, digital and social media. The repercussion was nothing short of spectacular, premiering to 8.5 million viewers, and marking the biggest overall crowd for a cable miniseries opening in three years. Overall, the entire series reached over 50 million viewers and inspired hundreds of articles in some of the most important media in the US, re-igniting the racial debate across the entire country.
State Farm Artist Stories.
Artist Stories is an online miniseries created by State Farm Neighborhood Sessions. Each story explores how good neighbors and great communities inspire artists to dream big.
Behance Portfolio Review #7.
The Behance Tokyo Community has always fostered collaboration between artists living in Japan. In that spirit, we brought together two Portfolio Review winners, one japanese, one international, to create the posters for the following edition of the Behance Portfolio Review. We documented the complete process of the creation of the posters, launching them in social media as teasers for the event.
On this particular project, besides my usual roles of copywriting and creative direction, I also directed all pieces of content for this campaign.
Chapter 1 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 2 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 3 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 4 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 5 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 6 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo
Chapter 7 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter Final - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo
The Posters - Rianti X Nemury.
The Posters - Nemury X Rianti.
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