Il Makiage “Rules for Behaving at the Holiday Party” with Madelaine Petsch.
Madelaine Petsch is one of CW’s “Riverdale” stars, and a social media power force on her own right. We teamed up with Madelaine to launch Il Makiage's Holy-Slay collection and decided to encourage our target to follow the proper rules of etiquette in this upcoming holiday season. Of course, in a very Il Makiage way.
Behind the scenes.
State Farm “Neighborhood Sessions feat. Dave Matthews Band”
On May 7, 2016, Dave Matthews Band came back home for a spectacular 25th anniversary show in Charlottesville. This illuminating documentary from our State Farm Neighborhood Sessions series celebrates the anniversary by telling the band’s hometown story and sharing their passion for giving back.
SFNS#3 featuring Dave Matthews Band aired on TNT as a one-hour special on 9/11 and is still available at tntdrama.com
History Channel Roots.
HISTORY® premiered "Roots" on Memorial Day 2016, airing over four consecutive nights beginning Monday, May 30. The four-night, eight-hour event series developed by HISTORY, from A+E Studios, is a historical portrait of American slavery recounting the journey of one family and their will to survive and ultimately carry on their legacy despite hardship. Translation teamed up with HISTORY® to create a content campaign to inspire a conversation about how identity.
Roots began as Alex Haley’s journey to find own his identity and developed into a story of how identity extends beyond race. Of how identity is more than skin deep. To prove it, we teamed up with 23andMe, one of the leading personal genetic testing labs in the world, and invited cast and crew of the show to discover his own personal Roots through DNA testing.
LeVar Burton (Executive Producer - ‘Kunta Kinte’ in the original series) and Malachi Kirby (’Kunta Kinte’).
Anika Noni Rose (’Kizzy’). Korin D. Huggins (Executive Producer).
Mario Van Peebles (Director) and Mandela Van Peebles (’Noah’).
LeVar Burton (Executive Producer) and Mark Wolper (Executive Producer).
23andMe invited viewers to enter a sweepstakes that would allow them to discover their own roots through DNA testing and also win a once in a lifetime journey to the geographic region in their DNA make-up.
The campaign run on every media imaginable, including television, outdoor, print, digital and social media. The repercussion was nothing short of spectacular, premiering to 8.5 million viewers, and marking the biggest overall crowd for a cable miniseries opening in three years. Overall, the entire series reached over 50 million viewers and inspired hundreds of articles in some of the most important media in the US, re-igniting the racial debate across the entire country.
Champs “We Know Game” Show.
DJ Khaled, one of the hottest celebrities of the moment, started his career as a Champs Store employee slipping his mixtapes inside of shoeboxes as customers made purchases. Today he’s one of the most sought after producer's in the industry today, a Snapchat star and very much still an avid sneaker collector. So when tasked by Champs Sports to bring the concept of "We Know Game" to life, we went to the source of game recognizing game...the King of Keys. Simple, the solution was gifting Khaled his very own Champs Store in his studio in Miami, Champs Sports and finishing it all up with the ultimate platform to reach out to his audience - the We Know Game Show.
We created two episodes one bringing together Khaled with his best friend "Billi," his alter ego with success at the top of mind, and the second episode featuring Antonio Brown and a special guest from the streets of the USA, Hector Montez, a kid who gave the gift of game.
State Farm Artist Stories.
Artist Stories is an online miniseries created by State Farm Neighborhood Sessions. Each story explores how good neighbors and great communities inspire artists to dream big.
Citizen Eco-Drive 40th Anniversary.
Behance Portfolio Review #7.
The Behance Tokyo Community has always fostered collaboration between artists living in Japan. In that spirit, we brought together two Portfolio Review winners, one japanese, one international, to create the posters for the following edition of the Behance Portfolio Review. We documented the complete process of the creation of the posters, launching them in social media as teasers for the event.
On this particular project, besides my usual roles of copywriting and creative direction, I also directed all pieces of content for this campaign.
Chapter 1 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 2 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 3 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 4 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 5 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter 6 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo
Chapter 7 - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo.
Chapter Final - Nemury X Rianti, Rianti X Nemury from Behance Tokyo Community on Vimeo
The Posters - Rianti X Nemury.
The Posters - Nemury X Rianti.