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HBO “You Will Never

Webby winner, 2018 People’s Choice, Best in Best Influencer Endorsements .

HBO’s The Defiant Ones is a documentary series tracing how Dr. Dre and Jimmy Iovine defied their doubters and became billionaires. Rather than take a standard promotional approach, we set out to ignite the defiance in everyone. We created “You Will Never” – a video series that brought together influencers from a variety of fields and had them tell their own inspirational stories of defiance. Their stories earned more than 43million impressions on social, inspiring the next generation of defiant ones


Webby’s Case Study.

The New Defiant Ones - Social Content.

The campaing also run a series of billboards, posters and social posts featuring all the stars included in the four-part documentary.


Red Carpet Premiere OOH.

Agency video-case.

Launch event.


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