NBA “Dear Kobe”.
In 2016, Kobe Bryant announced his retirement with a letter penned to basketball. So following Kobe's final game, the NBA decided to write back, with a full-page ad on USA Today and the Los Angeles Times.
The night before the game, the NBA decided to turn the letter into a farewell video that featured some of the biggest stars in the sport, including LeBron James, Steph Curry and Kyrie Irving.
Within a day, the video was seen by more than four million people on Facebook. By the end of the year, the video surpassed ten million views and became one of the top ten posts of 2016. The only one that was not a play.
Copywriting and Creative Direction.
Return home