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Il Makiage “100% High Maintenance”.

One Show Shortlist.

In a beauty industry saturated with minimalistic looks and feel good messages, we launched a new makeup brand going boldly against the trend. Two years later, Il Makiage is the festest growing beauty online brand.


Teaser. Outdoor.





Launch. Outdoor.





Launch. Print.






London.




All the print ads.








Online. Anthem spot.




15” Pre-rolls.







You Tube TrueView.
A strategically place title card at second 5 teased people into watching the entire ad instead of skipping.








Social media.



Times Square Digital Billboard.




More.




Subway.



PR.







Creative Direction & Copywriting.


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