Realtor.com “Homes for the Real of Us”.
The real estate industry was anything but real. Brands that promised that buying the house of your dreams was as easy as buying a loaf of bread created unreal expectations that led to massive disappointments in the consumers. That's why we decided to bring back a bit of “real” to the world of home buying.
Launch campaign. Homes for the Real of Us.
Second Campaign. Public Reality Announcements.
These spots aired on the same TV shows they were mocking.
Third Campaign. You are not a socialite.
Yes, we kept taking the piss out of the unreal.
Creative Direction.
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