Realtor.com “To Each Their Own”.
Each home search process is different because as people, we are all different. For realtor.com, it's about personalization and finding the one house that is perfect for every one of us. We are all very unique in our needs and we decided to illustrate that fact by showing the home search process of a set of very unique individuals, as well as their ultimate success in finding a place they love. As the tagline says, 'To each their home'.
We partnered with Harold Einstein to shot the campaign, and throughout the shoot, we might have gotten carried away in our efforts to improve on every joke and every line. What should have been three hero spots and some cutdowns, ended up becoming more than a dozen of spots that run on National TV, OLV, and Social surprising viewers with new different iterations. These are my favorites.
Hero Spots.
15s.
Creative Direction.
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