Il Makiage “High Maintenance in times of Covid”.
Two years after the campaign launch, during the pandemic, with Il Makiage now being one of the top five fastest-growing brands in the beauty industry, we decided to launch a new billboard campaign, Covid related, to give our consumers a bit of a laugh. While the advertising world was going sad, solemn, and black and white, we decided, as usual, to go the opposite way and bring to the world some comedy relief while flipping the bird to this stupid virus.