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Megamax & Moyai “Homeless Bed Collection”.

Cannes Lions Shortlist.

Homelessness is an increasing problem in Japan. To raise awareness and donations to this ongoing crisis, we created the Homeless Beds Collection –a clever campaign for Megamax, Japan’s leading bed and furniture megastore, and Moyai, the Japanese Association for the Homeless.


Trailer.




Print & Poster.



Case Study.




Making Of.



Copywriting & Creative Direction.

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